The Next Roll Kitchen Campaign
We’re rolling into our next chapter—and we need your help building it.
Roll Play began as a family-owned business with one goal: transform familiar flavors into bold, premium frozen gourmet rolls.
What started as a family vision is becoming a growing food brand supported by customers who believe in our products, our creativity, and the future we are building.
As demand continues to grow, our current production space can no longer support the volume, equipment, storage, and team needed for our next stage.
The Next Roll Kitchen Campaign will help Roll Play move into a licensed commercial kitchen where we can increase production, expand our monthly pop-ups, serve wholesale partners, prepare for white-label opportunities, and build the foundation for catering services planned for 2027.
This campaign is not simply about getting a larger kitchen. It is about creating a safe, professional, and efficient production home that allows Roll Play to grow responsibly without sacrificing the quality, consistency, and creativity that make our rolls special.
$50,000 Goal
Live progress reflected in main campaign section below
What the New Kitchen Will Make Possible
More Production Capacity
Produce larger quantities of Roll Play products while maintaining consistent portions, flavor, appearance, and quality.
Commercial Equipment
Add professional prep tables, production tools, storage racks, food-safe equipment, and sanitation systems.
Expanded Cold Storage
Create the freezer and refrigerated storage needed for ingredients, finished products, and larger customer orders.
Team Growth
Hire and train additional production team members as Roll Play’s order volume increases.
Wholesale and White Label Growth
Prepare larger orders for retail, wholesale, food-service, and future white-label partners.
Future Catering Services
Build the operational foundation needed to introduce Roll Play catering services beginning in 2027.
$10,000
Secure the Space
Supports the kitchen deposit, licensing preparation, insurance, utility setup, inspections, and initial professional fees.
Funding Milestones
Every contribution moves Roll Play closer to opening the doors of our next kitchen. Each milestone represents an important phase of preparing the space, purchasing equipment, expanding storage, and beginning production.
$25,000
Equip the Kitchen
Helps purchase commercial prep tables, production equipment, racks, food-safe storage, smallwares, and sanitation supplies.
$40,000
Expand Cold Storage
Supports commercial freezers, refrigeration, ingredient storage, finished-product storage, and temperature-monitoring equipment.
$50,000
Open and Begin Production
Helps fund opening inventory, packaging, employee training, initial production labor, and the first phase of expanded operations.
Support the Roll Play Kitchen Fund
Every contribution helps move Roll Play closer to opening our next production kitchen. Choose an amount through our secure Wix Donations campaign and become part of the next chapter of our family-owned business.
Roll Play ATL is a for-profit, family-owned business. Contributions to The Next Roll Kitchen Campaign are intended to support business growth and are not tax-deductible charitable donations. Contributions do not represent an ownership interest, loan, investment, promise of repayment, profit-sharing arrangement, or guarantee of financial return.
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Place an Order
We will host a monthly online pop-up shop exclusively for approved Roll Play Society members. Each pop-up will feature a limited selection of Roll Play flavors available on a first-come, first-served basis while supplies last. Already a member and ready to order?
Membership is free, but applicants must be referred by a current member and approved by Roll Play.
More Ways to Support the Next Roll
Every order, referral, and new member helps Roll Play move closer to opening our next kitchen. Here are two simple ways to support our growth.
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Help Spread the Word
Our monthly pop-up shops are available exclusively to Roll Play Society members. New members may apply only after being referred by a current approved member. Share your personal referral link and Roll Play Society member number with friends, family, coworkers, and fellow food lovers who would enjoy being part of the Roll Play community. When someone you refer is approved as a new member, you will receive referral rewards or a discount toward a future Roll Play order.
The applicant will need the referring member’s name.